Aldeburgh Music announces rebrand10:44, 14th November 2016
Aldeburgh Music is to change its name to Snape Maltings as it prepares for the 50th anniversary of the Snape Maltings Concert Hall in 2017.
Its new website will launch later this autumn, and further future developments will be announced in June 2017.
The organisation purchased the whole site last year, enabling it to redevelop the remaining derelict maltings buildings in order to expand the creative campus and the organisation’s artist development, learning and inclusion programmes over the next decade.
‘We have the exciting opportunity to create a site that has no direct parallel anywhere in the world, offering artists an unrivalled programme of residencies and development opportunities and being able to communicate fully for the first time all the site’s facets,’ said chief executive Roger Wright. ‘Unifying our name and branding will enable us to showcase the unique breadth of Snape Maltings’ offerings and we hope this new clarity will help us attract more visitors to the site, both from within the region and from further afield.
‘We also hope the focus on the site itself will help strengthen people’s understanding of the activity that takes place in our creative campus throughout the year as we prepare to expand that work further through our site development over the coming years.’