Decca has appointed Natasha Baldwin as the head of its new music publishing division, which is dedicated to expanding opportunities for ‘neo-classical’ composers to write for television, film and video games.

With streaming services and mood-based playlists providing a new platform for original works by composers, Decca’s new venture will allow it to offer its artists a coordinated recording and publishing strategy.

Decca Publishing will work with Universal Music Publishing Classical on appropriate projects and synchronisation opportunities involving their respective composers and repertoire. The new division will also enhance Universal Music UK’s other recent soundtrack composer initiatives such as Globe Soundtrack and Score, a label services offering for film makers and composers launched in conjunction with Abbey Road Studios.

Baldwin joins Universal Music Group as senior vice president, head of Decca Publishing from Imagem Music, where she was group president, creative and marketing. This role saw her represent the rights of artists, musicals and classical Boosey & Hawkes Music Publishing composers, and use brand partnerships and sub-publishing deals to build the company’s presence in developing media and emerging music markets.

Based in London, she will report directly to Dickon Stainer, president and CEO Universal Global Classics, as well as working closely with the senior team at Universal Music Publishing in London, New York and Santa Monica.

‘Bringing together records and publishing under one roof at Decca will help us build the UK’s number one home for modern classical composers,’ said David Joseph, chair and CEO of Universal Music UK. ‘Natasha’s incredible knowledge and vision for the potential of neo-classical music mean she is uniquely qualified to be its architect.’

‘Using the platform of global brand campaigns, movies and media exploitation, I’ve spent many years proving the versatility and accessibility of classical and neo-classical music,’ Baldwin said. ‘We’ve reached a moment where the democratisation of music discovery via streaming is giving developing genres a voice like never before.

‘Through Decca Publishing my goal will be to amplify this offering and further broaden the impact of neo-classical music worldwide.’