Orchestras Live ‘First Time Live’ in partnership with City of London Sinfonia, Luton Music Service and Luton Culture
Orchestras Live awarded 2017/18 Rhinegold Charity Fund11:12, 19th April 2017
Orchestras Live has been chosen as the recipient of this year’s Rhinegold Charity Fund.
The charity wins £10,000 worth of advertising to spend across Rhinegold’s flagship classical music publications and websites, including Classical Music, Opera Now and Music Teacher, as well as marketing, design and account management support from Rhinegold.
Orchestras Live believes that people from all backgrounds should have the opportunity to participate in and enjoy high quality orchestral experiences, regardless of their age, geographical location or background. It delivers orchestral projects and programmes across England, working with a wide range of partners to ensure culturally under-served audiences and communities benefit from sustained engagement with British professional orchestras.
The charity also develops the skills and expertise of regional promoters in order that orchestral music can thrive in their areas, opening up access and breaking down barriers to attendance and participation. In a survey conducted in 2016, 96% of partners reported that their relationship with Orchestras Live had a positive impact on their practice.
Orchestras Live celebrated 50 years in 2015/16, during which it engaged 57,741 individuals in live orchestral experiences, of whom 20,941 were children and young people. A further 8,132 individuals were reached through digital platforms.
The charity’s youth-led FLAME project with Manchester Camerata in Cumbria was recently shortlisted for best classical music education initiative category at the Music Teacher Awards for Excellence 2017, and won artistic collaboration of the year at the Cumbria Life Culture Awards 2017.
Sarah Derbyshire, chief executive of Orchestras Live, said: ‘The platform offered by Rhinegold Publishing will significantly develop our efforts to expand that reach, to ensure our impact can be more widely felt by audiences and our influence extend right across the orchestral sector.
‘The year ahead features many exciting activities, co-produced with our promoter and orchestral partners, and designed to provide inclusive and innovative opportunities for people to engage with high quality orchestral experiences. Throwing new light on the orchestral world in today’s society, Orchestras Live looks forward to sharing its insights with Rhinegold readers.’
‘In selecting the winner, Orchestras Live, I was impressed not just by the work they undertake to bring top quality live classical music to their audience, but also by the partnerships they have created and nurtured with orchestras, musicians and Classic FM,’ said Stephen Turvey, chair of the Fund. ‘They have a clearly stated, important mission and I hope that winning the Fund will help them on their way.’
Previous recipients of the Rhinegold Charity Fund include Southbank Sinfonia, the Young Classical Artists Trust, Live Music Now and Pro Corda Trust.