12 September 2013
Warwick Music Ltd, producer of pBone – ‘the world’s first plastic trombone’, has beaten hundreds of small businesses to scoop the Innovation of the Year prize at the Nectar Business Small Business Awards 2013.
The pBone was the biggest selling trombone of 2012, bringing the total number of plastic trombones sold to a total of 90,000. The panel of judges, who included Karren Brady of BBC1’s The Apprentice, were impressed by the innovation shown by the company in making trombones less expensive and more accessible. Warwick Music Ltd also impressed the judges with its CSR programme, which includes sending instruments to Africa.
Steven Greenall, founder of Warwick Music Ltd, won a £2,000 cash prize and 50,000 Nectar points, as well as free business advice from Karren Brady. ‘I’m delighted we have won the Nectar Business Innovation of the Year award,’ he said. ‘The prize money and Nectar points will be used to help launch a new stream of pBone educational workshops in schools throughout the UK. I look forward to having the opportunity to ask Karren about how best to get pBone into mass retail outlets in the UK and United States.’