Metropolitan Opera reports falling attendance
30 January 2014, New York, US
Peter Gelb(Photo: Dario Acosta)
New York’s Metropolitan Opera has announced that ticket sales figures for its live performances fell to just 79 per cent last year, achieving only 69 per cent of its potential total box office revenue – significantly less than at any other time over the past decade.
Although income from fundraising and cinema screenings increased during the same period, the company has been left with a budget deficit of US$2.8 million for 2012-13.
High ticket prices are thought to be one reason for the shrinking sales: in February last year the Met acknowledged that attendance fell after prices were raised by around 10 percent. Responding to this trend, the average price of a ticket for the current season has been lowered to $156 from $174.
Commenting on the figures, the Met’s general director Peter Gelb said they reflect ‘the challenges that opera companies face in wooing an audience’.
Gelb told the New York Times: ‘We have been, I think, successful in getting younger, newer audiences to come to the Met. But there’s no question that our older audience is ageing, and not attending as frequently as they once did. This is a reality we have to live with, and we’re trying to meet that challenge by keeping our artistic standards as high as possible, introducing new productions and having the greatest singers in the world on our stage.’