La Scala ushers send under-dressed audience members to H&M11:22, 17th July 2017
With Italy suffering one of its hottest summers in recent years, some of those attending performances at La Scala have been failing to observe the house’s dress code.
As a result, ushers at the Milanese opera house have been advising under-dressed audience members to buy more suitable attire from a nearby H&M store.
La Scala’s dress code can be found on the house’s website in both Italian and English. Visitors are ‘kindly requested to dress in keeping with the decorum of the Theatre, out of respect for the Theatre and for other viewers. People wearing shorts or sleeveless T-shirts will not be allowed inside the auditorium; in this case, tickets will not be reimbursed.’
‘We’re seeing this every day,’ one usher told La Repubblica, according to the Telegraph. ‘Often we are forced to refuse entry to people who haven’t respected the rules, especially if they are wearing shorts or singlets.
‘We advise them to go to H&M, which is not far away, to buy a pair of long trousers or whatever is required. The foreigners mostly rush off to the shop. But the Italians often get really angry.’
La Scala spokesperson Paolo Besana told the Telegraph: ‘Our audience is quite traditional and it’s important for them to see other people being well-dressed. It is to do with respect for the place and respect for others. Just because it’s hot doesn’t mean you can’t be elegant.’