Classical music events website Bachtrack has launched Bachtrack At Home, a classical music streaming platform featuring an archive of on demand concerts and live performances.
Aimed at those who might otherwise find it difficult to attend concerts, Bachtrack At Home gives users free access to a wealth of performances filmed in HD.
Users will be able to stream a number of live performances, and can also view concerts from the archive at any time they choose. Each concert has its own comment feed and Twitter hashtag in order to allow users to engage with one another, creating a ‘buzz’ around the performance.
Bachtrack At Home is in collaboration with six partners, including orchestras and broadcasters:
- Bergen Philharmonic Orchestra
- AVROTROS Dutch Public Broadcasting
- Gothenburg Symphony Orchestra
- Royal Stockholm Philharmonic Orchestra
- Norwegian Radio Orchestra
- Gürzenich Orchestra
The Bergen Philharmonic Orchestra, Gothenburg Symphony Orchestra, Royal Stockholm Philharmonic Orchestra and Gürzenich Orchestra already have their own digital concert platforms, which will be integrated with Bachtrack At Home in order to help them to reach larger audiences.
‘We’ve always been keen to bring the joy of classical music to as large an audience as possible, and with Bachtrack At Home we hope to realise this to an even greater extent than before,’ said Alison Karlin, director at Bachtrack. ‘At Home is part of an exciting shift in the way that audiences consume classical music in the digital age, and we’re thrilled to be working with such a great set of partners in this innovative project.’
Founded in 2007, Bachtrack lists classical music, opera and dance performances across the world, and publishes reviews, interviews and previews.