Deutsche Grammophon launches online platform DG Premium2:49, 20th May 2020
Deutsche Grammophon has established a new online platform designed to connect audiences to performances and keep music live.
DG Premium offers exclusive content to classical music fans, and is focused on concert-length productions.
Evolving from the bonus content site myDG, it will provide access to a package of video and audio recordings – free of charge until at least the end of this year – for new subscribers and those already registered with myDG.
A key feature will be the option to purchase tickets via the site’s DG Stage portal for live-streamed events and productions. The site will also provide a new forum which will enable the digital recreation of cancelled music events and festivals.
The scope of DG Stage is reflected in plans to present specially produced live performances from June onwards by, among others, Anna Netrebko, Daniel Barenboim, Rudolf Buchbinder and Andris Nelsons, as well as Bayreuth Festival 2020 in virtual form, and a variety of global premieres.
Dr Clemens Trautmann, president of Deutsche Grammophon, said: ‘Ever since its foundation over 120 years ago, DG has led the way in connecting classical artists and audiences through the latest high-quality technology. That role is needed now more than ever. Our aim in setting up DG Stage is to give our community of artists the widest possible reach and a tool that allows their lives performances to be remunerated by their fanbase and other classical music lovers.
‘Our new DG Premium offer is still in its beta stage and is sure to evolve in the months to come. We feel, however, that the service as it stands is ready to meet today’s strong desire for live performance.’