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Melissa Bradshaw

Ludovico Einaudi releases fastest-streamed classical album of all time

6:01, 22nd March 2019

Ludovico Einaudi today hits the top spot of the UK classical chart with his new album Seven Days Walking: Day One which has become the fastest-streamed classical album of all time in its first week of release.

Out last Friday on Decca Records, his 14th studio album exceeded 2 million streams on release day alone, continuing to stream at a record-breaking rate for the next seven days and dominating classical charts across the globe. The release of this album has caused a dramatic uplift in classical streaming as a whole.

Gennaro Castaldo at the BPI explains ‘The Einaudi Effect’: ‘Streaming of classical repertoire is growing at a rapid pace – faster than any other music genre, last year up by 42 per cent. Ludovico Einaudi is in the vanguard of this exciting shift as its most streamed artist, and in the process he is not only seeing a huge leap in his own considerable fanbase around the world, he is also helping to draw many more people of all backgrounds into the wonderful world of classical music.’

Einaudi has also just announced a string of UK tour dates in October which take him to seven cities across the country, including a whole week’s series of concerts at the Barbican in London. The first of seven albums to be released over seven consecutive months, ‘Seven Days Walking’ is Einaudi’s most ambitious project of his 30-year career and the first of its kind for any classical artist.

Watch Cold Wind music video here.

 

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