‘Music industry’s thermometer’ shuts down10:32, 20th July 2016
Musikmarkt, the leading music industry magazine in Germany, Austria and Switzerland, has closed after 57 years.
In a whimsical editorial whose headline might be translated as ‘Goodbye, over and out’, editor Stefan Zarges said a number of reasons underlay the closure of the title, which published a range of record sales charts and other data covering recording and live music as well as industry news. Among them, he said, was the advent of the internet and the fact that print publishers had been unable to find a viable business model for online publishing in an era of shrinking advertising revenue.
In a valedictory report, Germany newspaper Die Welt described Musikmarkt as the music industry’s thermometer.
Norbert Schiegel, senior editor at MusikWoche, which is now the sole music industry B2B magazine for the GAS countries and like Musikmarkt is based in Munich, said long-standing problems underlay closure of the rival publication. Two years ago it switched from weekly to monthly publication and had been losing €200,000 a year, he said.
He was confident that MusikWoche’s subscription-only model would help it avoid the problems that killed Musikmarkt. MusikWoche was launched in 1993 and two years ago was sold by the large media group Gruner + Jahr to specialist publisher Busch Entertainment Media for a sum reported to be high single-digital million euros.
Mr Schiegel said his publication had about 4,000 subscribers.