Melissa Bradshaw

RAJAR figures show BBC Radio 3’s biggest audience since 2016

10:18, 6th February 2020

The latest data from RAJAR (Radio Joint Audience Research) shows a stable quarter for BBC Radio, with BBC Radio 3 reaching its biggest audience since 2016.

RAJAR’s data shows that BBC Radio reached 33.58 million listeners this quarter (from 33.45m in last quarter and 33.97 last year). BBC Radio 4 reached nearly 11 million people, with a record audience to BBC Radio 4 Extra, while BBC Radio 5 Live topped five million.

BBC Radio 3’s audience was 2.13 million (compared with 1.93m last quarter and 1.83m last year), the station’s highest in three years.

Alan Davey, controller of Radio 3 commented: ‘I think BBC Radio 3 is important to the kind of society we are. I think having a place where you can take time out from the world, listen to something in depth and get a new perspective is really important. That’s the job that Radio 3 does and I think that’s a job for all time and our listeners seem to think so too judging by the high share and reach this quarter and year.’

Figures released last week show that during the same three months, there was a record number of plays of on demand content on BBC Sounds including radio programmes, podcasts and music mixes.

James Purnell, director of BBC Radio and Education, says: ‘Our brilliant stations are much loved by our audiences and in this quarter we’ve seen some strong numbers for our speech stations, including a record for Radio 4 Extra.

The latest figures show some of the challenges we face across the radio industry with retaining a live listening habit amongst young people, whose audio consumption is rapidly changing. We are focused on keeping live listening strong and looking for new ways to do so, but we also want to ensure we offer more for our audiences however they want to listen.’


From Rhinegold Media & Events
Featured products