Rhinegold

Eleanor Philpot

London Music Fund partners with Youtube Music to support young musicians

11:02, 13th February 2020

Charity, London Music Fund has announced a new partnership with Youtube Music that will support grassroots music projects for young people across the capital.

Entitled, ‘Amplify London’ the initiative will enable hundreds of young musicians, aged 11 to 21, to access creative projects, mentors, personal development programmes and performance spaces. This will be made possible by a stream of funding from London Music Fund, supported by YouTube Music.

The scheme will also look to forge links with the music industry, in turn supporting the current urban music landscape in London.

London Music Fund chief executive Chrissy Kinsella said: ‘We are thrilled to be working with YouTube Music on Amplify London, with the shared aim of bringing together established artists to mentor and support young people through small, localised projects, forging long term links between the music industry, the technology industry and the music education sector.’

Successful projects will run from Spring 2020 in collaboration with youth music organisation Sound Connections.

Amplify London is currently on the lookout for grassroots organisations who provide musical activities for young people facing significant barriers. It aims to support 10 grassroots organisations in London, throughout 2020 and 2021, with grants of up to £6,000.

To be eligible to apply:
• The applicant must be an organisation, not an individual.
• The organisation must be primarily providing music and/or music technology activity/projects for groups of (min. 10) young people aged 11-21.
• The organisation must be a CIC, CIO, registered charity or cooperative.
• The organisation must not be a music service / hub or school, or an Arts Council funded ‘national portfolio organisation’.
• The organisation must have been delivering/providing music activity or music projects for young people for at least 1 year.
• The organisation must have financial records going back at least 1 year.
• The proposed project must take place within the local community and must involve at least 10 young people aged between 11-21

Applications for 2020 funding close on 27 March, with applications for 2021 opening in Autumn 2020.

To find out more about the scheme, visit: https://www.londonmusicfund.org/our-programmes/amplify-london

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