Rhinegold Eliza Carthy MBE performed on Zoom in October

Harriet Clifford

Virtual music venue launches to support artists and audiences

10:30, 11th November 2020

Live To Your Living Room has launched as a virtual ‘music venue’ to provide financial support to gigging artists and a live, interactive performance to audiences during the pandemic and beyond. 

Founded by Cat McGill and Pete Ord and trialled earlier on in the pandemic, the platform has hosted over 50 live online gigs, providing artists with £65k directly in performance fees. The artists are established national and international musicians in the acoustic, blues, roots and folk scenes, who usually play 200-500 seat venues.

Ten live gigs are showcased each month via Zoom, with the sound quality and experience provided by sound engineers connecting remotely and mixing live during the performance. Artists and audiences can interact, both seeing and hearing each other on the screen. 

Standard tickets cost £14, with options to ‘pay a bit less’ or ‘pay a bit more’. 

McGill and Ord said, ‘We were conscious right from the beginning not to devalue artists by asking them to play for free. We also wanted to create as much a live experience as possible and to plough money back into the industry and provide a vital lifeline for many who have seen their income dwindle and way of life put on hold.’

The pair believe that virtual gigging will continue beyond the pandemic, as there is a growing demand from people who have felt excluded from attending live concerts due to travel or health reasons. 

In 2021, Live To Your Living Room plans to host 100 gigs and estimate generating £120k paid directly to artists. 

Upcoming performances can be browsed and booked here.

From Rhinegold Media & Events
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