MusicPlus: Alexander van Ingen
Streaming numbers are going up quite strongly so we are now at over a million listeners a month. Nearly 60% of that million are under 34; 50% are under 27. There is a younger audience for our music, but they want it on their terms and when the want to listen to it. That’s a positive message.
Chris Gunness speaks to Alexander van Ingen, chief executive of the Academy of Ancient Music, about staying connected with audiences during the coronavirus pandemic.